Nudging in Online Investing

A Guide to Designing Nudges for Investment Platforms

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How to design nudges for online investment platforms to reduce investment mistakes caused by cognitive biases and heuristics?

Most investors don’t realize their decisions are shaped by biases and mental shortcuts, leading to costly mistakes. This research provides a practical guide to designing nudges for online investment platforms that could help investors counteract their biases and irrationalities in their mental decision-making models.