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Industry Partnership (Overactive Media)
Sneesha Anandkumar, Holly Bachman
Presenting on Sunday, August 10, at 4:20 pm.
Fan Activation Experience
2025 Call of Duty Championships
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Our thesis questions whether we can produce equivalent engagement rates for fans across attendance formats and bridge the gap between virtual and physical experiences.
Our MRP analyzes the digital versus physical fan experience. Utilizing OverActive Media’s Ultra Elite loyalty program, we are creating an initiative to activate and engage fans who are attending the 2025 Call of Duty League Championship in-person and online. We will offer interactive activities and high quality rewards through an exclusive “Champs Takeover”.
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